Comms is a portrait in a landscape of plastic flowers, ceramic bowls, and a cache of strategic tools for an early sacramental extra-strong beer that drafted storytelling skills into a communications plan.
The impact, though strong and strategic, must be sweet like a morning iced tea.
It should be infused with developed ethical content despite its being caricatured for an ice breaker.
An impact story, when refined and shared, will be a perfect fit for the first version of a narrative.
Almost like the ballad of The Hague about how a blockage hostaged the Kuala Lumpur Forum until a Financial Administrator intervened to trigger Step 07; so unlike the Jakarta narrative that is ready to be gathered at the ASEAN Gender Week in Manila through a registration link for a breakfast meeting with the Line Manager whose payment request was confirmed by a footprint report to have been disbursed, but not for the Bali Assembly procurement nor a 3rd session on business development or financing a coal phase-out advocacy. In Bakal 2, the plot is about a pair of litsong manok in the bike trail crowing the impact of an unmasked opthalmic loveliness that inspired a partial credit card payment.
An impact story can be a sad tale of unrequited young love, of Normita who bequeathed herself to a rich heir in Paniqui, of Leah who married an older man from Mapandan, of Leonor Rivera whose regrets resonate in the abandoned spaces of the Maria Clara House in Camiling.
It can be the account of two fishermen whose bangus catch from Lingayen Gulf were sold as packs of kinilaw, sisig, inihaw, and sinigang at SNR-Calasiao.
Another angle is how the Binmaleys built a church for Our Lady of Candles to commemorate the purification of the 40-days old Christ, and Apo Baket "calling" (mantaoag) a farmer to build her a church that is now the abode of Our Lady of the Most Holy Rosary of Manaoag.
The real story however is that although the cost of pale pilsen has not increased, the chreap sisig sucked...
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